THE DEEPER DIVE INTRODUCTION 

Deeper Dive Intro
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-T.P.M.I. PURPOSE STRATEGY-

1) Helping chiropractors realize that patients do not know:

  • The definition of health.

  • That they need to take more responsibility to have control of their health.

  • That there is a problem causing their pain/complaint.

  • Their pain/complaint and problem are negatively impacting all of their day-to-day life activities including sleep.

  • That they have options they need to choose from in their care.

  • That pain almost always goes away before their problem goes away.

  • Why or how to refer other people for care.

  • That doctors do not heal...only the body can heal

  • They cannot put health on hold any more than they can put sick on hold.

  • Chiropractic offers the body an opportunity while treating absolutely no pain/complaint or disease.

  • Waiting too long to take care of a spinal structural problem can cause them to reach the point of no return.

  • They have very specific responsibilities as a patient, including complete ownership of their pain/complaint, problem, negative life impact, choice in care, commitment to care and financial responsibility in care.

  • They must get the care they chose, not to get the results they expected but to see how much their body might respond.

  • They must want their health more than anything they've ever wanted.

2) Helping chiropractors realize that they, themselves, do not know:

  • Patients have significantly different personality styles needing to be matched in communication.

  • How to critically listen to what patients are attempting to communicate.

  • How to build a strong and lasting professional confidence.

  • How to balance their traits of energy, charisma, and sincerity with effective communication.

  • They cannot become attached to the patients' subjective or objective outcome in care.

  • There are three models in practice and it is imperative that only one model be chosen and used.

  • How to design their entire communications system to revolve around the Socratic method of teaching.

  • How to discuss and deliver powerful pandemic information without any risk of stepping on the emotional battlefield.

  • How to develop a bullet-proof grammatical forward pronoun strategy for patient ownership.

  • The average chiropractor sees 60% of new patients quit care within their first nine visits.

  • Scheduling more than 18 hours per week of patient care time actually prevents practice growth.

  • Cluster scheduling for adjusting on the top and bottom of an hour and specialty scheduling on the quarter hour has proven to be the most efficient method of scheduling in existence.

  • Attempting to teach a favorite handful of topics will result in patient boredom.

  • A concise 5-minute report of findings will see far more patients choose and start care.